Nobody sells your work better than the person doing it.
Nobody sells your work better than the person doing it.
We film the people who do the work in your business and turn it into content that wins jobs and brings in staff. Any trade, as long as your customers choose you on something other than price.
We film the people who do the work in your business and turn it into content that wins jobs and brings in staff. Any trade, as long as your customers choose you on something other than price.
See if we're a fit. Four quick questions, then your details.
See if we're a fit. Four quick questions, then your details.
What kind of work does your business do?
This only works if someone in your business is worth listening to
It has nothing to do with what industry you're in. If three of the below sound like you, we should talk.
It has nothing to do with what industry you're in. If three of the below sound like you, we should talk.
Customers ask for you by name, knowing you're not the cheapest.
Customers ask for you by name, knowing you're not the cheapest.
A job going wrong would cost your customer real money.
A job going wrong would cost your customer real money.
The work takes years to learn properly and you've worked hard for those years.
The work takes years to learn properly and you've worked hard for those years.
You could talk about one job for an hour if someone asked.
You could talk about one job for an hour if someone asked.
We've done this for a diesel fitters, dealership groups, hotels, allied health clinics and bespoke artisans. Different trades, same kind of owner.
We've done this for a diesel fitters, dealership groups, hotels, allied health clinics and bespoke artisans. Different trades, same kind of owner.
If you mostly win work on price, we're probably the wrong fit. We'd rather tell you now than waste your time.
If you mostly win work on price, we're probably the wrong fit. We'd rather tell you now than waste your time.
How it works
Four steps
1
A conversation
Twenty minutes on how you win work, who you need to reach and who in your business is worth putting on camera.
Twenty minutes on how you win work, who you need to reach and who in your business is worth putting on camera.
2
Shoot day
One day on site. We sit down with your people and film the work while it happens. You keep trading.
One day on site. We sit down with your people and film the work while it happens. You keep trading.
3
The edit
Reels and longer pieces back within 10 business days. Captioned, graded and ready to post.
Reels and longer pieces back within 10 business days. Captioned, graded and ready to post.
4
Every month after
A new shoot day, fresh content and a check on what's actually working.
A new shoot day, fresh content and a check on what's actually working.
About an hour of your time to plan, then access to your site and your people on the day. We work around you.
About an hour of your time to plan, then access to your site and your people on the day. We work around you.
Proof
The process in action
A regional dealership group running multiple manufacturers and locations across North Queensland. We ran two full-day shoots per dealership and built a 90-day publishing calendar from the footage, at four posts a week per brand.
A regional dealership group running multiple manufacturers and locations across North Queensland. We ran two full-day shoots per dealership and built a 90-day publishing calendar from the footage, at four posts a week per brand.
Sales staff reported a measurable shift in the quality of inbound conversations within the first 30 days. Customers arriving at the dealership had already seen the salesperson on video. The introduction had already occurred.
Sales staff reported a measurable shift in the quality of inbound conversations within the first 30 days. Customers arriving at the dealership had already seen the salesperson on video. The introduction had already occurred.
1,700%
Follower growth rate increase
Follower growth rate increase
1 million+
Total views
Total views
15,600
Page visits
Page visits
288%
Total reach increase
Total reach increase
"BUT WE'RE TOO BUSY TO NEED MARKETING"
The same thing works on hiring
Good people choose who they work for. They are not reading your ad for the pay rate. They want to know what the work is like and who they would be working alongside.
Good people choose who they work for. They are not reading your ad for the pay rate. They want to know what the work is like and who they would be working alongside.
Your crew talking about the job does more than another listing on Seek. It is the same principle and usually the same shoot day.
Your crew talking about the job does more than another listing on Seek. It is the same principle and usually the same shoot day.
Questions we get
Can't we just film it on a phone ourselves?
Some clients do and we help them with it. The hard part is getting your people relaxed and talking well. That's most of what we do on the day.
Some clients do and we help them with it. The hard part is getting your people relaxed and talking well. That's most of what we do on the day.
My staff hate being on camera.
Nearly everyone does at first. We start with questions about the work, which people answer without thinking. Most forget the camera inside ten minutes.
Nearly everyone does at first. We start with questions about the work, which people answer without thinking. Most forget the camera inside ten minutes.
How much of my time does it take?
About an hour to plan. Then access to your site and your people on the shoot day. We work around what you have on.
About an hour to plan. Then access to your site and your people on the shoot day. We work around what you have on.
Do we need to organise anything for the day?
No. A normal working day is what we want. If you tidy up and stage it, the footage gets worse.
No. A normal working day is what we want. If you tidy up and stage it, the footage gets worse.
Do you post it for us?
Yes, if you'd like us to. We can schedule posts to Facebook and Instagram as part of your retainer.
Yes, if you'd like us to. We can schedule posts to Facebook and Instagram as part of your retainer.
Who owns the footage?
You do, once that month's invoice is paid.
You do, once that month's invoice is paid.
Do you work outside Townsville?
Yes. We work across North Queensland. Travel is charged at cost and agreed before we book anything.
Yes. We work across North Queensland. Travel is charged at cost and agreed before we book anything.
What if it isn't working?
Three month minimum, then month to month. After that you can stop with 30 days notice.
Three month minimum, then month to month. After that you can stop with 30 days notice.
About
Who you'll be working with
I'm Hayden Farrier. I run FWR Media from Townsville and I'm on every shoot, because the whole thing rests on getting your people talking properly.
I'm Hayden Farrier. I run FWR Media from Townsville and I'm on every shoot, because the whole thing rests on getting your people talking properly.
Six years in the ADF, 7 years in marketing. Motorsport Australia Videographer of the Year in 2025.
Six years in the ADF, 7 years in marketing. Motorsport Australia Videographer of the Year in 2025.
See if we're a fit
Leave your details at the top of the page, then pick a time to talk.
Leave your details at the top of the page, then pick a time to talk.